Profile

I grew up in County Tipperary, Ireland, and later moved to Kerry. At fourteen, my family relocated to Glasgow when my grandmother fell ill. At seventeen, encouraged by my mother, I walked out onto the streets of Glasgow with an instrument and started performing for the public.

That became Oisin Live Music (OLM) — my first business. Over six years I grew it into a sustainable income, playing in bands, booking gigs, and gradually refining how I found work, equipped myself, and delivered a consistent experience. The core of it was simple: connect with people, bring them joy, earn a living doing it.

In my early twenties I moved back to Ireland. When COVID hit, I was working at Joevany — a retail role I'd landed because the owner liked the music I played outside his store. Working retail gave me a direct education in customer experience: how trust is built before a transaction, how people decide what to buy, and how much depends on rapport.

Small businesses were being pushed into unfamiliar digital territory by the pandemic, and I saw I could help. I founded YSIOS and started offering graphic design, social media management, and content production to local businesses. Through YSIOS I also started working with a fellow musician I knew from busking — I filmed, edited, and posted his content across social platforms, growing his following to tens of thousands and accumulating millions of views.

I wanted to go deeper. I moved back to Scotland and enrolled at City of Glasgow College, completing a two-year HND in Digital Design. This is where I found UX/UI and knew immediately it was the right path. Throughout my studies, YSIOS kept evolving — I sold AI-generated art through Etsy and produced video content for a Glasgow hospitality venue, filming live musicians and managing their TikTok.

I was offered places at all five universities I applied to, including the London School of Art, and chose to stay in Scotland. I went to Edinburgh Napier University and graduated in 2025 with a Bachelor of User Experience Design with Distinction.

During my final year, YSIOS matured into OO, then OO-UX. I moved to the Netherlands, registered the business, and connected with In Time Tec on the High Tech Campus in Eindhoven through a cold pitch. With them I took on my first end-to-end product design work — process mapping, user research, high-fidelity interfaces, and front-end development — including an AI fuel prediction platform that became my first complete product engagement.

Today I design software at the intersection of UX and AI tooling. I prototype in code with tools like Claude Code, ship working software alongside design deliverables, and serve as an IxDF Local Leader in Eindhoven, where I organise monthly meetups for designers.

OO-UX continues to grow, but I'm getting married in 2026 and my priorities are shifting. I'm looking for a full-time role that brings the stability my next chapter needs, and the opportunity to work within a team — learning from senior designers and contributing to products at a scale I haven't yet reached on my own.