Resume
ExperienceA UX strategist collaborating with clients since 2020.
I design end-to-end systems — from UX research and business-process mapping to AI-powered automation workflows — working with international teams.
I run OO-UX, my own design practice in the Netherlands, and hold a BSc with Distinction from Edinburgh Napier University.
UX Lead
Leading end-to-end UX across client products — from user research and UI design to front-end build — collaborating with international development teams across the Netherlands, India, and the US.
UX Consultant
Mapped the lead-intake process in BPMN and built the n8n automation workflows behind it, integrating a Zoho CRM system that turned manual intake into an automated pipeline.
Digital Marketing Specialist
Built the digital systems and content strategy behind the brand, growing its audience past 50,000 followers and turning social presence into consistent, measurable reach.
Live Music Performer
Sang and played guitar on stage for over a decade, running my own performance business — reading each room, adapting the set to the crowd, and using technology to move people. The same instinct now drives my design work: making people happy through technology.
In Time Tec, Europe
Consulting for clients across the Netherlands, collaborating with development teams in India and the US.
IxDF Local Leader
Hosting monthly community meetups for designers in the Eindhoven area.